Interviewing – Zoom calls – look the part

If you’re an employer and lately running into shabby candidates during interviews, may want to pass this info on.

Or you’re a job seeker looking to score a gig in golf. 

Take heed to the following advice.

We’ve all experienced changes Covid has brought into our daily lives and routines, including job hunting.

Now more than ever, it’s important that a job seeker have a great, professional look online while interviewing.

Zoom interviews have become the new norm.

There are clear differences interacting with a potential employer through a desktop/laptop vs. a traditional face to face meeting like having the proper lighting, background, testing how you appear on screen, use of mute button, quality internet connection etc….

Yet the one constant that remains, regardless of how you interview be it “live” or online, is your appearance.

You’ve got to look good!

This topic has been discussed ad nauseam yet people still get lazy and refuse to make their appearance a priority.

And it happens in every industry at all levels.

Reminds me of a dilemma a very good friend experienced with a former boss.

My friend sold large, hi-tech products/services to $1M + accounts and doing very well, one of the highest producers in the company.

While attending a company-wide meeting (pre-Covid), my friend was introduced to upper management for the first time.

While observing these executives inter mingling, his biggest concern became his boss.

The boss didn’t look the part, as sharp as the other exec’s, and he was worried this would effect his bottom line when negotiating with corporate to close big deals.

Unfortunately, soon after that meeting, his boss left the company.

My friend’s instincts were right!

Although the boss was a great guy and good sales manager, he didn’t fit in with his peers.

The first and biggest indication of this was his appearance.

The unspoken “rule” of looking the part applies to all industries including golf.

Whether you’re interviewing for a sales job (regardless of the industry), management position at a club or a seasonal work, you must look your best.

Spend money on your clothes.

Don’t cheap out.

Don’t get lazy.

Buy the best dress, suit, tie, shoes, and/or bag you can afford.

And good grooming counts as well.

Get your hair cut, (ladies)blown out, nails done, brows trimmed.

From the waste up you want to look your best and it shows when you’ve invested time and money in your appearance.

Golf Club Owners/Operators looking for experienced management candidates or those wanting to “break in” to golf, check out details regarding our Golf Candidate Blast package here. To get started  call, text 305-803-1114 or shoot an email to Dawn@GolfSurfin.com

Job Seekers if you’ve got your appearance “game on” and looking for a job in golf, check out GolfSurfin.com’s “White Glove” service. Click here for details then call, text 305-803-1114 or send message Dawn@GolfSurfin.com

Dawn Schlesinger
Chiefgolfjobologist
Dawn@GolfSurfin.com

Opportunity or Obstacle – May be time to hire sales talent

In these strange and unsettling times, business decisions are not easily made.

The economy has changed, our personal lives disrupted, and most of us are feeling anxious and unsettled about the future.

We either lay low and see how this situation unfolds or we make moves.

Because with obstacles come opportunity.

Take the stock market as an example.

Although there have been recent historical lows in the market, now may be an opportune time to buy shares in great companies.

A similar scenario has developed with hiring opportunities in the golf industry.

Fortunately our industry is opening and people are playing again.

It’s one of the few activities we can do safely outside in our own carts or walk paths.

In fact, courses are opening at a rapid pace.

A recent article in the Washington Post titled “Coronavirus shutdowns are making golf course an oasis for stir-crazy Americans eager to get out and tee it up” claims 41% of Americans want golf courses open over any other type of business.

Thats great news for golf!

Back to the point of recruiting opportunities.

Despite the current openings of golf courses throughout the U.S., manufacturers in the golf industry have experienced a substantial impact on production, retail store closings and order cancellations and delays.* As a result, experienced sales reps are open to new employment opportunities.

Now may be the time to hire them!

If you agree, the #1 sales recruiting tool in golf is available with a 15% discount.

Purchase our Sales Rep “Blast” package here or below. Enter code DISCOUNT15 at check-out.

See package details below.

*”Coronavirus Effects Thoughout the Golf Business“, by National Golf Foundation, May 2020

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Club Management turnover – Elephant in the club

The average turnover for a club General Manager is approximately 2.5 years.*

When a GM leaves a club, other staff members follow.

Management turnover causes financial, motivational and emotional problems for club members and employees.

A must read for anyone associated with a private club particularly Board Members of private clubs, Committee members of Member owned clubs and department heads, is “The Elephant in the Club” – Private Club General Manager Job Security and Turnover – Whitepaper”

Richard McPhail, CCM | Jul 26, 2016.

McPhail discusses in depth why management turnover is chronic (and hasn’t really changed much over the past 20 years) and gives suggestions, ideas and/or remedies clubs can use to instill consistency and avoid change.

Ideas like:

  • Understanding the private club model…different from a public business
  • Appropriate budgeting. Are wanted member amenities and services realistic with the budget?
  • Strategic Planning. Sticking to long-term asset preservation and amenity renewal plans.
  • Making goals and communication clear between the the board, members and GM.
  • Consistency. Retaining and maintaining a loyal staff.

Given the fact that turnover is fairly high in private clubs (we’re guessing turnover numbers are somewhat similar in semi-private and public golf facilities), recurring recruiting costs are steep.

GolfSurfin.com offers recruiting services that are both affordable and effective for golf clubs.

If your club has an open staff position, check-out our Target Search Service.

Click here for more details.

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PGA show moment

Just returned from the 2020 PGA Show in Orlando.

Had a great time meeting customers, viewing and trying new products, and making new friends.

But what struck me most was an interaction I had with a sales rep who uses GolfSurfin.com

While walking the show floor, someone tapped me on the shoulder and asked my name.

He said he noticed the logo on my shirt and wanted to introduce himself.

We shook hands and exchanged the usual first meeting pleasantries.

He then said he wanted to meet me because, as a result of our service, he was able to pickup a great line and deeply appreciated what we do and how we do it.

I was kind of caught off-guard and thanked him for the compliments.

As I walked away my eyes teared up for just a few seconds.

The most gratifying feeling one can have (at least for me) is to know that what you do for a living is actually helping another person and/or maybe adding to their quality of life…even if it’s just a teeny, tiny bit.

So despite being surrounded by tons of the fun, a simple Thank You from an appreciative service user was my most impactful experience at this year’s show.

Ok enough sappyness.

If you or your company is in need of quality sales reps, check-out our Sales Rep Blast Package.

Details below.

Dawn Schlesinger
Chiefgolfologist
Dawn@GolfSurfin.com