Golf Manufacturers – Too busy looking for freebies

We get inquiries, lots of them, regarding our service from golf companies desperately in need of finding golf reps… especially around this time of the year light of the upcoming PGA show.

Many of these companies are just “shopping” for free info and/or service with zero-point-zero intent of making a purchase.

The conversations include questions like:

  • how many reps are in your database?
  • can we get access to your database?
  • are there any guarantees?
  • explain the current the promotion?
  • how long is it?
  • can we try your service for free???

We understand and welcome inquiries and questions from serious buyers, appreciate negotiating a fair deal AND realize not every inquiry is going to convert to a customer.

However the type of shoppers we’re talking about have no real intention of buying.

They’re simply trying to get comped, free stuff. Always in search of something for nothing.

We all know the type.

They’ll do anything to avoid taking action unless they’re desperate or its free.

Typically the conversation ends with “let’s see how we make out at the show”.

Then 9 times out of 10, once the show ends (with zero success getting good rep leads on their own) they call back wanting the promotion at which time it’s too late…done, ended, kaput!

Steer clear of owners/managers with a”freebie mentality”. It’s usually indicative of how they run their business. They’re takers not givers.

Not the type of customers we want.

We want customers who see the value of getting the sales recruiting word out before during and after the show.

We want customers who use all their sources to recruit including word-of-mouth and reaching out to reps directly.

We want customers who provide a valuable service/product that sells along with great customer service and appreciate the value of paying for a quality service.

These type of golf companies find and keep sales reps through Golfsurfin.com.

If recruiting salespeople is a priority and you see the value of using all resources,including direct contact with over 4,200 active golf sales pros, then click here to register and get started.

 

Candidates – Make the Skeleton Dance

Been touting for a while how important it is for candidates to “stand out” from the crowd if they want a great gig in golf.

There are many ways to stand out.

In a good way.

A great way to stand-out in an interview is to address your weaknesses right up-front…get it all out.

Sometimes called “making the skeleton dance”(may be the wrong holiday for skeletons but topic appropriate nevertheless), means being honest about your negatives then spin them to your advantage.

Example.

Read an article called, Making the Skeleton Dance: Bragging About Negatives”.

The gist of the story goes as such:

Candidate Clyde comes late into the interview process. He’s oldish, mid-50’s, not a looker, been unemployed for a while And spent some time in the “pen” years back when he was young and stupid.

He opens the interview pointing out each and every negative described above then comfortably transitions into his pitch “so let me tell you why I’m the best candidate you’re ever going to find for this position”.

He stresses the fact that he can’t afford not to succeed regardless of how difficult the job becomes because he never wants to be in this position again.

And more. The lessons he learned while “away” were invaluable and made him successful at every job he has had since.

The managers fawn over Clyde and make him an offer. Within 48 hours he declines…a much better offer came in.

So a guy out of work, in his 50’s who admits to spending time in jail not only beats out younger candidates with a job offer but gets multiple offers! Thats how one “makes his skeletons dance”.

Too many candidates hide their shortcomings or try and talk around them during an interview.

Be upfront and honest about your weaknesses then use them as a vehicle to sell yourself.

If done correctly not only will employers appreciate your honesty they’ll be dazzled at your ability to use your “noodle” and turn negatives into positives.

Want your resume to stand out too?

Through our “White Glove” service we’ll “blast” your resume into the hands of thousands of golf decision makers quickly and professionally.

Click the “Get Started” click here, register, then click the “White Glove” tab in your profile.

 

Good Deed Speaks Volumes

Had to have our house treated for termites (2nd time within 12 months) which is a major pain in the butt and major headache for home owners in South Florida.

Open food and medications have to double wrapped in plastic and tied with duct tape…and you have to leave house for 48 hrs ughhh!

We have a greyhound so stayed in a pet friendly hotel in Coconut Grove, a very cool, urban town in Miami.

The long/short of it was my dog, out of her comfort zone, got overheated on a walk and basically collapsed on a sidewalk.

Kind strangers stopped, including a car with 2 young men.

Noticing the fear and panic in my eyes, these young samaritans asked if I needed a ride and wound up driving me and Pearl (my dog) 6 miles out of their way to a pet emergency center.

During our ride, between thanking them profusely, my 2 new heroes said they were chefs at a major hotel in Miami and were on their way to work.

Despite being late and inconvenienced they both said they were “dog people” and just doing the right thing by stopping and helping.

When we pulled in to the hospital, assistants were waiting and swept Pearl out of the car. I gave my final thank yous and handed them a $20.00 bill, the only cash I had in my fanny pack, for a car wash.

Weeks later I wrote their boss and explained what happened and how lucky he was to have these gentleman as employees.

His response was:

” …They did let me know what happened and they both did the right thing! These guys both show the same care and comfort to our guests and employees here at the hotel so it sure doesn’t surprise me that they act this way outside of work…”

-Michael DeGano

Director of Food & Beverage

EPIC Hotel

Here’s the catch.

When interviewing a candidate for any job in golf/hospitality find out what they do on their free time. What makes them feel good? What’s important to them outside of work? Maybe ask for an example of a kind or generous deed they’ve recently performed or experienced. Do they volunteer or give back to a charity or friend or relative…whatever.

You can gauge the quality of a candidate by the way she/he lives their lives without getting too personal.

9 times out of 10 if doing for others turns them on, they’ll be stellar employees.

STICK OUT in a Good Way!

So you’re interviewing for a golf job…any job whether it’s a Caddie, GM, F&B, Outside Operations (seasonal), Chef, Tournament Manager, Sales Rep etc…doesn’t matter.

Regardless of the position your goal is to get an offer!

You had the interview. Hopefully you did your homework and a little research on the employer.
You felt pretty confident answering questions, made a decent case as to why you’re “the one” for the position and got the interviewer to open-u, talk about the position and even a bit about herself.

Let’s say the she’s interviewing 5-7 people for the position.

How are you going to stand out and be memorable after the interview?

At the very least you’re probably going to send a Thank You e-mail which ehhh most decent candidates do…safe but boring.

Do something different.

How about sending a hand written Thank You note…you’ll need a pen and a note card made of paper. They still exist, I swear. Bet you’ve never done this.

Or kick it up a notch and send a big 8 X 11 envelope with a hand written letter or note and maybe a copy of an article or topic you both discussed?

A lot of you are probably saying I’m not comfortable doing that or it’s too much work or that’s not me.

Well here’s the deal.

You want to stand out in a positive, professional way and being more creative and personal with your follow-up will separate you from the pack.
 
Exerting a little extra effort will go a long way especially if you’re pursuing your “perfect/dream” job.

Even if you don’t get it, you’ll be remembered in a good way and who knows maybe down the line they’ll think of you for next opportunity.

Ready to find your “dream” golf job and stand-out from the crowd, click here to register and sign-up for our White Glove Service.