Learn interview technique from the King of all Media

Finally finished reading Matthew Berry’s book Fantasy Life”. Yes I’m a very slow reader (like a turtle) but  consider it “quality vs. quantity” reading.

And you’re probably wondering why a middle aged lady living in Miami would be interested in fantasy football (ff).

Because its challenging and fun!

I’ve always been a bit of a tomboy, followed sports when I was a kid and got the fantasy sports bug about 4 years ago. I’m now approaching season #4 as Commissioner of the “Real Housewives of Miami” ff all women league. It’s been a blast and I’m really proud of the ladies who step-up by trying something new, foreign something they know nothing about and end up throwing trash talk like T.O. or Richard Sherman by season’s end. Pretty cool to observe.

Anyway back to the book and lesson for today which I’ve discussed in the past (take a look at blog post Stick Out in a Good Way).

At the end of the book Mathew added a “bonus section” to update his story and probably to sell more books. One of the major events he talks about is getting an interview with his idol Howard Stern on SiriusXM radio show.

Matthew Berry was a pretty seasoned host and guest on sports radio shows yet he was so psyched and nervous about his interview with the one and only, King of all Media, most successful and outrageous radio personality ever to hit the airwaves, that he could barely sleep the night before.

Of course he made it through the interview with flying colors even took a picture with Howard at the shows conclusion.

A couple of days after his appearance Berry received a handwritten note from Howard.

In his words: “I got a note at home. From Howard. Thanking me for being on his show….in all the years I’ve been interviewed by every type of show, it’s the first time I have ever gotten a personal note like that. The whole thing, start to finish, was a complete and total class act. I didn’t think it was possible but I became a bigger Howard fan in those few moments off-air than I had in 20 years.”

If The King of All Media can send a ff analyst show guest a handwritten note thanking him for his time and making a huge, positive impression doing so then wouldn’t make sense that candidate who wants to stand out from other applicants do the same after an interview with a potential employer?

The point I’m making is that candidates want to take any/every advantage to separate themselves from other applicants and make an impact.

One effective way to do this is writing a handwritten note to the person/people conducting the interview.

Another way to stand out is through our White Glove service.

Take a peek at White Glove details.

PS. here’s a pic of some of my ff league mates during awards night.

 

Magically hire as many golf reps as you need

If you or someone in your company can magically recruit solid sales people without having to deal with issues like brand awareness, demand, quality, delivery, compensation etc then don’t read any further…you don’t need GolfSurfin.com.

However if Houdini is missing from your management team the above issues must be addressed and you probably need our help with recruiting.

And another dose of reality… if your company has failed to address these issues sufficiently, regardless of where you advertise or how much you money you spend recruiting, no one decent is going to apply.

I’ll share a recent experience I had with a customer who was pissed about their ad response…or lack there of.

A fairly new apparel company used our service to recruit salespeople. They needed lots of hand holding with posting their ad and use of our resume database – which is cool by us. In fact in most cases we go the extra mile to insure customer satisfaction because we want you back.In the end, the customer was not happy and wanted a refund. We make no guarantees with recruiting results because too many factors are out of our control…like the issues listed above.

Moral of this story is every company who advertises to hire employees, particularly independent reps, has to explain why they’re product or service is special, how they set themselves apart from the competition, highlight it’s unique qualities and benefits then actually deliver on those promises.

Just because an ad is written and posted on the #1 job board in golf does not guarantee results. It must be interesting and exciting with substance behind the text…not bs.

We’re not magicians.

What we do better then any other recruiting source in the golf industry is get your message out to the best sales talent in golf.

Our offer is pretty simple.

If your company offers a unique golf product/service where reps can realistically make money with your line, we will fill your open territories.

Make sense?

If so, click here to get started.

Land golf job with no connections

I’m obsessed with finding information to help our followers and customers with their job search and how land their dream golf job.

If you’re golf job search is at a standstill and you don’t have a list chock full of contacts to help, you need to devise a plan.

After spending hours reading about job seeking secrets and daily talks with candidates and employers in the golf industry, I think the best advice I can give to candidates new and not so new to golf is to research the heck out of what you want to do, who you need to contact, the company/club you want to work for and, most important, the problems/challenges they have that you’re going to help solve.

Whether it’s an influencer (someone who can lead you to a decision maker) you’re trying to close or the hiring manager…show them you know your stuff.

Why?

Because you’re special and the way you conduct your job search is the way you’re going to do your job if they hire you…better then anyone else out there.

You’re willing to make the effort.

Go the extra mile.

Stand out from the pack.

That’s why your special.

Check-out this killer article titled How To Get a Job Anywhere With No Connectiions by Cultivated Culture.

It gives you step by step instructions on how to uncover your dream job, who to contact, how to contact her/him…and if you land a meeting how to prepare for it.

Anyways happy reading and also consider trying our White Glove service…an easy way to stand-out and shine in front of thousands of potential employers in the golf industry.

Recruiting secret used by the best companies in the world

Ever wonder why some companies and golf clubs attract the best candidates like honey to a bee?Sure some may have oodles of expendable income and five star facilities yet, when it comes to recruiting, they also follow unique, innovative recruiting strategies vs. their competitors.Not every golf club/resort has a kick-butt course, clubhouse and/or tons of cash to burn but any club can improve how it attracts candidates.

WHAT IS AN INNOVATIVE RECRUITING STRATEGY 

An innovative recruiting strategy is bold, different, appealing to candidates and separates your club from the pack.Prime example of trying something different is recruiting on niche sites where potential candidates hang (like GolfSurfin.com).Example.Was listening to a show called “Reality Checked” on Sirius radio while walking with my daughter on a beautiful morning in Miami. The talk show starring Amy Phillips, who btw does a dead-on impressions of just about every housewife (my current fav is Dorit from Beverly Hills), discusses the trials and tribulations of “The Housewives” reality franchise on Bravo.Not the most thought provoking tv but entertaining nevertheless if you like watching middle-aged women who supposedly “have it all” experience fighting, cheating, divorce, lying and back stabbing…all the goof stuff.During a commercial break there’s an advertisement for Callaway Clubs.

I was floored thinking what the heck is a major golf equipment company advertising on a reality talk show? 

My guess is they’re trying to appeal to a female audience between 18-60 who probably have lots of expendable cash to throw at new golf clubs.This is a perfect example of a golf company spreading its message (although this specific example is for products it could easily convert to jobs) to a targeted audience.Who woulda thunk.Maybe your club can’t afford advertising on national radio but other unique recruiting techniques include:

  • texting initial interviews (70% of candidates job search on their phones)
  • using videos to show off your club
  • video testimonials from happy employees
  • well written ads for seasonal employees highlighting job flexibility and creativity… now called “gig” employment a hot topic I’ll discuss next time

Some of these ideas may be a little intimidating esp. for “first timers” however they help set you apart from the competition and reinforce the belief that your club is forward thinking and willing to take chances.Another “stand out from the crowd ” recruiting technique that you can start today is firing-up our Golf Candidate Blast service for your clubs open positions.Check-out details here.