Companies with head in sand lose customers and sales reps

Was talking with a friend about a tennis pro who was coaching a huge named player on the ATP tour. Couldn’t believe how little this coach was being paid for his time. His weekly salary was comparable to that of a wallpaper hangar. No diss intended to wph’ers just making a point.

Got me thinking about the Matt Kuchar saga.

In case you haven’t heard, Kuchar played and won a golf tournament in Mexico, the 2018 Mayakoba Classic. His regular caddie couldn’t make it so he used a local guy named David Ortiz from a local club.

Kuchar won the tournament (first win in 4 years), and a grand prize of $1,296.000 of which Ortiz received $5000.00.

That’s .0039% of total winnings!

PGA Tour caddies typically get 10% of earnings, expenses paid and bonuses if their player finishes within the top10.

That’s bad.

Not only was it a measly pay-out but a really poor look for Kuchar, his “brand” along with his agent Mark Steinberg the worlds premier golf agent who also happens to manage Tiger Woods.

It gets worse.

Social media blew up calling Kuchar ”el cheapo”, jackass and worse yet he continued to hold his ground not budging from his defense.

Adding insult to injury, when asked about the evolving debacle Kuchar’s response was “I certainly don’t lose any sleep over this”.

Ouch!

Eventually Kuchar caved-in and paid Ortiz $50,000 plus an additional donation to charities in the Cancun area.

By denying the problem and defending his actions, Kuchar created a PR mess that could have long lasting negative effects on his career.

The point here is golf manufacturers help drive sales and create staying power by listening to customer and/or sales force complaints, admit when they are wrong, are open to change OR better yet, fix the problem.

Companies who make promises they can’t keep or slack on quality control or have chronic difficulties with recruiting and “high” turnover or struggle with brand recognition, don’t last very long in the golf industry.

These are the same organizations who are closed minded and get defensive or “ghost” when complaints appear…a recipe for disaster.

Instead be smart, listen and adapt.

Oh…one last thing…if you’re fortunate to have a few great salespeople or two on your team, treat them like gold!

It’s very difficult to recruit and keep honest, hard working independent golf reps. The good ones will “work their buns off” for you and become loyal brand ambassadors if treated fairly.

Speaking of recruiting, if your company needs sales talent exclusive to the golf industry check-out details below regarding our recruiting services.

Dawn Schlesinger
Chiefgolfjobologist

What’s donuts got to do with resume?

Let’s face it, it’s tough to get a good job in the highly competitive golf industry.

At GolfSurfin.com, I’m always preaching that candidates need to stand-out, do something different, take a different tack when applying to jobs.

Heres a great example.

A few years back a new young transplant from Lithuania named Lukas Yla was seeking a marketing gig in Silicon Valley, another nasty competitive industry full of talent.

Lukas got real creative by dressing-up as a Postmates delivery guy and delivered boxes of Mr. Holmes Bakehouse doughnuts to some of the biggest Bay Area tech companies like Lyft, Uber, Instacart and Postmates with a pitch: give him a job.

The result?

He scored over 10 interviews with the companies and ad agencies.

According to Yla “People appreciate this approach. They understand that it requires time, creativity and a hustler attitude”.

This approach may be a bit too extreme or gimmicky for you (I for one think its pretty ballsy) but this story does make the point that creativity is rewarded for those bold enough to be different.

Not everyone has to dress-up as imposter to get her/his foot in the door.

There are various ways to make a good impression during the job application process.

One way is to use the easiest, most cost effective job seeking tool in the industry called GolfSurfin.com’sWhite Glove” service.

Through White Glove your quick-read headline will highlight your unique qualities and great benefits you will bring to the table and send it directly to hiring managers, HR executives and golf company owners.

We’ll help present the best “you” possible in a timely, profession and honest manner at a price that won’t break the bank.

Want more details? Click here to get started.

Dawn Schlesinger
Chiefgolfjobologist

#1 question to ask in a sales interview

After working in the golf recruiting biz for so long – approaching 20 years – and helping countless companies with their sales recruiting needs including independent reps, I’m constantly being told about the trials and tribulations of finding and keeping good dependable sales people.

Got me thinking.

If I were a golf manufacturer talking to a potential sales candidate to fill one of my territories what would be the most important interview question to ask?

After much thought and ponder, cause so many topics running through my head like past production, tenure in a territory, account base, personality, reputation, existing lines etc., etc., I came to a conclusion.

If I had to narrow it down to one question it would be the following:

“Where does or would my line stand in priority to everything else she/he is selling?

In other words, if a rep carries let’s say 3-5 lines including a major one (a top tier brand), does she present that top brand first OR does she ask the customer permission to start with other products/services. If given permission, where does my line “fit” on the priority list? Depending on the answer I can determine if my line is or would be receiving sufficient time and consideration from a buyer.

Again there are countless questions and concerns to discuss with a potential new hire and the better prepared and in-depth your inquiries are, the more valuable info you’ll uncover to help make the best hiring decision for your company.

Once you have your questions lined-up and ready to go you need to find candidates interview.

An awesome place to source golf sales pros is through GolfSurfin.com.

Why?

You get to post your ad on the #1 job board for golf and breeze through our resume database full of qualified sales candidates from the golf industry.

Ready to take a shot? Get started here.

Dawn Schlesinger
Chiefgolfjobologist

GolfSurfin.com’s 2018 PGA Show Sales Rep Promo

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GolfSurfin.com’s PGA Show Sales Rep Promo

Package includes:

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  • one-time fee $329.00 – 15% discount

To get started click here, choose either Sales Rep Blast Package (state OR nationwide) and use discount code PGAPROMO at check-out.

***Offer ends January 21, 2019