State of golf sales
Getting questions daily regarding how the golf industry doing, especially regarding sales reps.
What’s going on out there?
Are reps still looking to pick-up new lines?
Are they still working or have they left the industry?
Are new workers entering the industry?
These are all great questions and we’ve noticed a few trends that may shed some light on the current state of salespeople in the golf industry.
As most of us are aware, golf participation is at an all-time high since Covid entered the picture over 2 years back.
Play has increased on-course, off-course, day or night, at home on tv, phone, computer or backyard, or within an entertainment venue.
As play increased, so has consumer spending.
People are buying lots of golf goods like apparel, equipment, accessories and services.
Established sales reps are doing very well, some better than ever!
Those who were not as established or selling as much have had a harder time dealing with the increased costs in doing business i.e. travel, gas, hotel, food etc….
Some reps have left the business altogether while others entered, wanting to finally work in an industry they enjoy.
These are just a few of our observations which, overall, look pretty darn good for the industry as a whole.
If your company is looking for sales assistance, now is a great time to recruit!