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State of golf sales

Getting questions daily regarding how the golf industry doing, especially regarding sales reps.

What’s going on out there?

Are reps still looking to pick-up new lines?

Are they still working or have they left the industry?

Are new workers entering the industry?

These are all great questions and we’ve noticed a few trends that may shed some light on the current state of salespeople in the golf industry.

As most of us are aware, golf participation is at an all-time high since Covid entered the picture over 2 years back.

Play has increased on-course, off-course, day or night, at home on tv, phone, computer or backyard, or within an entertainment venue.

As play increased, so has consumer spending.

People are buying lots of golf goods like apparel, equipment, accessories and services.

Established sales reps are doing very well, some better than ever!

Those who were not as established or selling as much have had a harder time dealing with the increased costs in doing business i.e. travel, gas, hotel, food etc….

Some reps have left the business altogether while others entered, wanting to finally work in an industry they enjoy.

These are just a few of our observations which, overall, look pretty darn good for the industry as a whole.

If your company is looking for sales assistance, now is a great time to recruit!

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What’s donuts got to do with resume?

Let’s face it, it’s tough to get a good job in the highly competitive golf industry.

At GolfSurfin.com, I’m always preaching that candidates need to stand-out, do something different, take a different tack when applying to jobs.

Heres a great example.

A few years back a new young transplant from Lithuania named Lukas Yla was seeking a marketing gig in Silicon Valley, another nasty competitive industry full of talent.

Lukas got real creative by dressing-up as a Postmates delivery guy and delivered boxes of Mr. Holmes Bakehouse doughnuts to some of the biggest Bay Area tech companies like Lyft, Uber, Instacart and Postmates with a pitch: give him a job.

The result?

He scored over 10 interviews with the companies and ad agencies.

According to Yla “People appreciate this approach. They understand that it requires time, creativity and a hustler attitude”.

This approach may be a bit too extreme or gimmicky for you (I for one think its pretty ballsy) but this story does make the point that creativity is rewarded for those bold enough to be different.

Not everyone has to dress-up as imposter to get her/his foot in the door.

There are various ways to make a good impression during the job application process.

One way is to use the easiest, most cost effective job seeking tool in the industry called GolfSurfin.com’s “White Glove” service.

Through White Glove your quick-read headline will highlight your unique qualities and great benefits you will bring to the table and send it directly to hiring managers, HR executives and golf company owners.

We’ll help present the best “you” possible in a timely, profession and honest manner at a price that won’t break the bank.

Want more details? Click here to get started.

Dawn Schlesinger
Chiefgolfjobologist

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