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State of golf sales

Getting questions daily regarding how the golf industry doing, especially regarding sales reps.

What’s going on out there?

Are reps still looking to pick-up new lines?

Are they still working or have they left the industry?

Are new workers entering the industry?

These are all great questions and we’ve noticed a few trends that may shed some light on the current state of salespeople in the golf industry.

As most of us are aware, golf participation is at an all-time high since Covid entered the picture over 2 years back.

Play has increased on-course, off-course, day or night, at home on tv, phone, computer or backyard, or within an entertainment venue.

As play increased, so has consumer spending.

People are buying lots of golf goods like apparel, equipment, accessories and services.

Established sales reps are doing very well, some better than ever!

Those who were not as established or selling as much have had a harder time dealing with the increased costs in doing business i.e. travel, gas, hotel, food etc….

Some reps have left the business altogether while others entered, wanting to finally work in an industry they enjoy.

These are just a few of our observations which, overall, look pretty darn good for the industry as a whole.

If your company is looking for sales assistance, now is a great time to recruit!

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PGA show moment

Just returned from the 2020 PGA Show in Orlando.

Had a great time meeting customers, viewing and trying new products, and making new friends.

But what struck me most was an interaction I had with a sales rep who uses GolfSurfin.com

While walking the show floor, someone tapped me on the shoulder and asked my name.

He said he noticed the logo on my shirt and wanted to introduce himself.

We shook hands and exchanged the usual first meeting pleasantries.

He then said he wanted to meet me because, as a result of our service, he was able to pickup a great line and deeply appreciated what we do and how we do it.

I was kind of caught off-guard and thanked him for the compliments.

As I walked away my eyes teared up for just a few seconds.

The most gratifying feeling one can have (at least for me) is to know that what you do for a living is actually helping another person and/or maybe adding to their quality of life…even if it’s just a teeny, tiny bit.

So despite being surrounded by tons of the fun, a simple Thank You from an appreciative service user was my most impactful experience at this year’s show.

Ok enough sappyness.

If you or your company is in need of quality sales reps, check-out our Sales Rep Blast Package.

Details below.

Dawn Schlesinger
Chiefgolfologist
Dawn@GolfSurfin.com