You don’t know jack about Thanksgiving

…at least we don’t at GolfSurfin.com.

Did you know there are over 200 websites discussing what really occurred during the very first official Thanksgiving celebration?

In fact, there’s a debate on just about every aspect of the first Thanksgiving meal including WHEN and WHERE it actually took place and WHO attended.

In reality, much of the information we were taught in school about Thanksgiving wasn’t necessarily true.

Details were manipulated and given a more positive “spin”.

Here are just a few interesting myths:

THE MENU

No turkey, cranberries, or pumpkin pie on the first Thanksgiving table. Instead the menu choices probably included passenger pigeon, venison, lobster, clams, mussels and eel.

No bread or butter or even sugar was available at that time!

ATTENDEES 

18 adult woman boarded the Mayflower. Yet by the time the first Thanksgiving was celebrated in the Autumn of 1621, of the 50 colonists who attended, only 4 were women!

Unfortunately for the men and women who arrived on the Mayflower, many did not survive that difficult first year in the U.S..

Regarding the Native American guests, no-one really knows for sure whether they were invited OR were already in the area busy with their own harvests and crashed the party.

UTENSILS 

No forks! Only knives and spoons were used at the first Thanksgiving table.

The origin of this fact is gray. Some sources claim colonists had forks yet traded them with native Indians for supplies and information. Others claim forks had not yet been invented. Instead, settlers ate with spoons, knives and their fingers!

When it comes to Thanksgiving facts or any claims made by anyone for that matter, you really don’t know what you’re getting until you do your research.

Which brings us of our Sales Rep Blast Promotion.

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Beware of Spooky Golf Employers

Employers constantly complain about bad candidates, a lack of solid ones available and turnover.

But what about scary employers?

You know the ones that never take responsibility for screwing-up the interview process and/or cause turnover.

In the spirit of Halloween, let’s look at some of the most scary golf employers that should be avoided during your job search.

The Ghost

The ghastly employer who “ghost”, fail to acknowledge applications, is the #1 culprit for angry candidate creation. This type of employer cannot get their act together to acknowledge receipt of your resume and/or position throughout the interview process.

It’s rude and unprofessional and eventually tarnishes the employer’s reputation.

Golf employers who ghost are usually the top tier manufacturers and golf clubs who get tons of applications for just about any position they post.

A funny twist that started about 2 years back, is that employers are now being ghosted by candidates!

The bottom line is poor etiquette on both sides.

The Dr. Jekyll & Mr. Hyde Employer

These ugly ghouls lurk throughout the interview process creating havoc the very first day at the workplace.

They describe your “dream job” during the interview yet when you accept the offer and begin employment, the job is not what you expected.

For example, you accept a job as GM thinking you’re the decision maker on most club issues yet quickly find out “the board” is really in-charge; you’re hired as a chef, clearly describing your talent in the fine dining arena during your interview, only to find out that club members demand basic comfort food. Or as a sales rep you take-on a new product and realize, after a couple of customer visits, there were four sales reps before you in two years in two years who failed miserably with the same line.

The Dr. Jekyll & Mr. Hyde employer is dangerous because what you see is not what you get!

The Revolving Door Employer

Title sounds innocent enough but its effects are deadly.

Revolving door workplaces experience high turnover…when a % of employees leave your club/company over one year.

High turnover wastes money, time and kills a good company reputation.

Most importantly, turnover is like a hidden disease that starts with one employee and spreads throughout the organization.

The Revolving Door employer also creates low employee morale. When people start falling like hotcakes employees who remain start to wonder why they’re still there…even becoming bitter.

No one wants to be caught dead within The Revolving Door Employer!

So candidates beware of the above employers not just around Halloween but throughout the year.

And if you’re like one of the employers described above, chances are there are some issues within your company or its culture that must be solved before you start hiring new employees again.

If you’re an employer who refuses to wear one of the above costumes and have a position/positions to fill, post your job now.

Dawn McGarry Schlesinger
ChiefGolfJobologist
Dawn@GolfSurfin.com

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Take advantage of salespeople who call on your shop

Came across an article written in 1977 for Golf Business magazine titled “Take advantage of the salesmen who call on your shop”. Btw should now be titled “salespeople”.

The article gives a “birds eye” view of the trials and tribulations of a golf sales rep in “olden times”.

Thought it would interesting and valuable to compare the sales process today vs. yesterday.

We contacted a slew of current, solid golf reps and asked them to read the article then give their opinions on what they believe to be the biggest changes now vs. selling then.

Here’s what they said:

Buyers are unqualified – Gone are the days when golf pros owned their own shops. Today plenty of shops are staffed by under qualified employees, poorly maintained and merchandised and overall, unappealing to the buyer. Golf reps today must be product experts, know their accounts and educate the buyer. The most important task for today’s rep is to build customer rapport and figure-out which product will sell in each particular shop. Learning buying habits of club members is crucial!

Reps need to be picky when choosing lines – Buyers today don’t have lots of time and patience to spend on new product introduction. Typically this gives the rep time for maybe 2-4 new product/service presentations so the rep has to be smart and creative in what’s shown to the buyer. A big problem these days is golf reps carry too many lines. Some carry 10–15 lines. Unfortunately they throw as much product at the buyer as possible to see what sticks. This approach “waters down” the sales person’s credibility leaving a pissed-off buyer and manufacturer!

Golf sales reps have always had to be knowledgeable, honest and creative even back in the 70’s when the average price of a new home was $49,300.00, a gallon of gas cost 65 cents and a shiny new BMW 320i set one back around $8,000.00.

Current times are much tougher.

Green grass pro shops are up against on-line venues and big box stores making it nearly impossible to compete on price. Not to mention the overall health of the industry – shrinking since the glory days of Tiger Woods.

Reps today need to work smarter, prioritize the customer’s needs and be product “picky”. And for all you club pro shops out there with seasonal/temporary help, take advice from your loyal sales rep!

Although times have changed, some challenges remain the same.

Dawn Schlesinger
Chiefgolfjobologist
Dawn@GolfSurfin.com

Interview – Secrets of a Con Man Part I

You may be thinking why in the world would anyone want to interview like a con artist.

They cheat, lie and steal and overall have more then a bad rap – they’re just plain bad people.

That’s what I thought too until I stumbled upon a list of strategies and techniques used very successfully by con men/women.

Con people are exceptional at the art of persuasion.

And who better to use these techniques in a positive, legitimate manner than candidates applying and interviewing for golf jobs.

Now if this sounds like a bunch of b…s… to you, stop reading right now.

However, if you’re a bit unconventional and open to learning new persuasion techniques that may very well improve your chances of scoring the perfect golf gig, read on.

In this post, Part 1, we’ll cover 4 important secrets that can help you ace an interview and land a great golf job.

Con Artist Select #1 – Find out what a company wants and figure out a way to give it to them

If you can uncover what your potential employer needs or a problem they’re facing (a “pain”) and you can help solve that problem if they hire you, you’re golden. The fact that you’re even discussing their problems puts you way above the competition.

Con Artist Secret #2- Choose the right mark

The right mark for our purposes is the hiring manager. As most of us know by now the hiring manager’s name, tile, work history and interests can be found on Linkedin, company websites, job postings etc… Once your mark is uncovered, research something about them i.e. where they went to school, hobbies, interests, charities anything that can align you with the decision maker before and during an interview. This is why our White Glove service works so well. We blast a concentrated copy of your resume directly to decision makers in the golf industry.

Con Artist Secret #3 – Listen don’t talk (yet)

This the probably the most valuable secret to use in any sales scenario especially if you’re selling yourself. Listen to what the employer is saying. What went wrong with the last person they hired? What are they looking for now in a candidate? What do they want to achieve, acquire or accomplish in their department, company or club? The best way to uncover this information in an interview is to ask good questions and let them talk.

Con Artist Secret # 4 – The foot-in-the-door trick

“Sticking one’s foot in the door” means to ask someone for something small. Ever walk by kiosks in the mall and the young girls and guys hocking soaps, creams of perfumes or whatever typically ask you a question? They’re trying to lure you slowly into buying their product one small step at a time. For our purposes, I think a similar technique is applicable at the end of an interview. Qualifying questions like “How do I look compared to other candidates you’re interviewing” or “Do you think I’m qualified for this position?” or “Do you think I’m a good fit for this opportunity?”.  Most interviewers will respond positively and the beauty is once they commit to you verbally, they become more committed to you psychologically. The mere fact that you’re qualifying them puts you above the competition. I cant tell you how many strong candidates with tons of experience and accomplishments are either afraid or neglect asking for the job.

There are actually 43 con artists secrets. I’m only taking the ones I think are applicable to job hunting and will review more in my next post.

You can view them all here.

P.S. Ready to apply some of these interviewing tips? Check-out our White Glove service. We’ll package your resume starting with the headline explaining Why You Should be Hired…in a quick, easy-read format then send it directly to the “right” marks..golf job decision makers.

Dawn Schlesinger
Chiefgolfjobologist
Dawn@GolfSurfin.com