Entries by Dawn Schlesinger

Back from the PGA show – now what

So you returned from the PGA Show last week as an exhibitor or attendee and “hocked your wares” to anyone and everyone who would listen. In fact, you’ve met a couple of sales people who look and sound pretty decent and have shown interest in your product/service. Now what? You follow-up with them and hopefully […]

Blah blah blah golf job ads

Have you ever noticed, particularly in the golf industry, how boring job ads can be. These types of ads are outdated job descriptions cut and pasted into a job board ad. Bad, lazily written ads…if written at all…are ineffective recruiting tools that attract “bottom feeders” or “dregs” of the candidate pool. They usually read like so: […]

The Scary Angry Sales Rep

Wrote a blog entry about independent golf reps (Hiring Sales Reps – Promises Promises see below) who make empty promises to manufacturers. The point of the message was for employers to perform “due diligence” when hiring a rep before wasting time and $$$ on those frighteningly devilish candidates making empty promises. An angry rep, who’s […]

10 Strange Come-Ons By Creative Candidates

In a recent survey,* hiring managers gave these examples of unusual tactics job seekers used to stand out … not always for the right reasons: 1 – Came dressed in a Halloween costume during a late October interview. 2 – Bought a first-class upgrade to sit next to the hiring manager on a transatlantic flight […]

Interview – Stick to the Damn Plan!

I’m at the vet with my dog prepping her for a dental cleaning…Greyhounds have the smelliest breath! While in the vet’s lobby, a dog rescue volunteer walks in with a “beaten down” pup, shaven, eye partially closed and skin looking pretty bad. Obviously the poor guy was in bad shape but despite his physical ailments. […]

GolfSurfin.com Cleans House, Purges Database

This week we deleted over 12,000 e-mail contacts in our Golf Course Database. Why? Because useless e-mail contacts, ones who haven’t opened job ad blasts for over 3 months, are worthless to our customers. They”re done, gone, kaput! We rather have quality contacts, those employed in the golf industry who actually open and read our […]

Has your club board/committee run amok?

Management turnover within a golf club can be a serious, (and in many cases), chronic problem. Why? Because after 3-4 turns of a General Manager the club’s reputation gets tarnished and no decent candidate will then touch the job with “a 10 foot pole”. A common cause of GM turnover occurs when committees/board members “run […]

Low Sales Ad Response Rate…Why?

Received an email from a customer who wasn’t satisfied with his response rate from an ad he placed on our job board for independent sales reps and asked me to review it and give my feedback. His ad was pretty typical of one that doesn’t work so well for golf sales recruitment. And here’s why. […]