Wrote a blog entry about independent golf reps (Hiring Sales Reps – Promises Promises see below) who make empty promises to manufacturers. The point of the message was for employers to perform “due diligence” when hiring a rep before wasting time and $$$ on those frighteningly devilish candidates making empty promises.
An angry rep, who’s blood was obviously curdling after reading the entry, responded back that my commentary was offensive AND I should not criticize golf reps in general. In other words “don’t bite the hand that feeds you”.
I was a little spooked at first that a sales person took the time to write such a scathing reply. In fact, he was even upset that I referenced “Zig Ziglar” ( Zig was the selling guru back in the day).
Booo…thats scary angry!
There are many hard working, professional, independent sales people in the golf industry who are trustworthy and do a great job with the lines they represent. I call them Superheroes. They are the good sales guys & girls GolfSurfin.com helps by connecting them with our customers.
The fact is that there are some bad apples, scammers out there who take advantage of golf manufacturers…especially companies new to the golf industry.
Beware. Bad reps come in a variety of disguises:
-Ghosts or Mummies are the reps you never hear from once they get their samples
-Ghouls tarnish your brand by lack of customer follow-up
-Grim Reapers give wrong company information or make false promises to customers
-The infamous Vampires/Vampiresses usurp all company resources yet never makes quota or significant sales; all they do is complain
To help avoid getting involved with sales Monsters, conduct background checks like:
-other sales people
-check social media etc.
Don’t just accept a good sales pitch that winds up being just that…a good sales pitch.