Have you ever noticed, particularly in the golf industry, how boring job ads can be. These types of ads are outdated job descriptions cut and pasted into a job board ad. Bad, lazily written ads…if written at all…are ineffective recruiting tools that attract “bottom feeders” or “dregs” of the candidate pool.
They usually read like so:
Title – General Manager
(I’m choosing a GM title here but you could add any department head title i.e. Membership Director, Controller, F&B Manager, Operations Manager, Chef etc…and find the same results).
Next is usually a little blurb about the club, where it’s located and how long it’s been around. Then comes the dreaded Responsibilities, then Experience/Qualifications, then Compensation (if even mentioned is very general ,non specific) then more Blah blah blah.
Reading such ads is about as exciting as sitting in a traffic jam or a doctor’s waiting room or being kept on hold or watching the Kardashians…yuck…you get the picture.
What’s in it for the candidate? Absolutely nothing. Why would a “super star” golf manager apply to a boring, basic job description written with no effort or enthusiasm? They won’t. In fact candidates who will apply are typically desperate for a job. They’re the “dregs”of the candidate pool who could care less about making an impact at the club/organization or job satisfaction or a supportive workplace. All a “dreg” wants is a paycheck and will say anything during the interview process to get it. Period.
So sharpen your pencil or clean your keyboard and chuck the old blah job description. Instead, write an honest and enthusiastic job ad.
Then post it on the #1 golf job board avoided by “dregs”, GolfSurfin.com. Click here to get started.