GolfSurfin.com Cleans House, Purges Database
This week we deleted over 12,000 e-mail contacts in our Golf Course Database.
Why?
Because useless e-mail contacts, ones who haven’t opened job ad blasts for over 3 months, are worthless to our customers.
They”re done, gone, kaput!
We rather have quality contacts, those employed in the golf industry who actually open and read our email blasts, then tout large numbers of worthless email addresses.
Why do they open our messages?
We’ve been filling golf jobs for over 16 years. Our contacts know our service is fee-based for employers so there’s no BS (pardon the French) job postings…they’re real and immediate opportunities.
Additionally, we never sell our contact data and only send out fresh, new information.
To post your ad and get actual openings/views from the golf industries finest in Club Management, Membership, Accounting, F&B, Chefs, Catering, Outside operations etc…click here to get started.
Local Cobbler Bangs-Out Stellar Customer Service
I don’t post a lot of stuff on Facebook: usually a special occasion, picture or experience.
A few months back I shared a story about a memorable experience I had, and always have with a local shoe cobbler.
The cool part of my share is that ton’s of fb friends commented on the same “warm and fuzzies” when they walked into the store proving once again it doesn’t matter what or to whom you’re selling…people love to be treated special and notice the effort!
Here’s my original fb post:
“Most of the time we make others aware of negative service/product experiences. I wanted to share a positive review of a local shoe repair store I’ve been using for years, Sunset Cobblers. Every time I walk in the guy at the counter (don’t know his name), is pleasant and friendly. He often suggests repairs with a cheaper solution or no charge at all. They usually play opera music in the background and regardless of the amount of customers on line, he always gives adequate time and attention to everyone. Would be nice to patronize more small businesses with personalized service and, when we do, spread the word!”
Why am I blabbing on about my local cobbler?
Because the “theme” of great service should play a major part in just about any service related interview!
When interacting with candidates ask yourself does this person make me feel at ease, is he/she positive, relaxed. Does this candidate give yu the “warm and fuzzies” or “hebee jeebies”? In other words, can this candidate bang-out great customer service?
Whether your hiring an independent golf rep or club manager, the candidate needs to demonstrate a “Cobbler-like” skill set.
If you’re not feeling it during the interview…move on…don’t settle!
Find “Cobbler-like” golf candidates by posting your ad at https://www.golfsurfin.com/rates.
Has your club board/committee run amok?
Management turnover within a golf club can be a serious, (and in many cases), chronic problem.
Why? Because after 3-4 turns of a General Manager the club’s reputation gets tarnished and no decent candidate will then touch the job with “a 10 foot pole”.
A common cause of GM turnover occurs when committees/board members “run amok” with management responsibilities.
Here’s how the tale unfolds.
A board or committee is made up of “A-type” personalities who excel in their respective jobs yet have absolutely no clue on how to run a golf club. They hire a new manager without giving him/her much help or clear guidelines. Eventually the GM finds himself in a power struggle with one of the committee members…a battle the manager almost always loses typically with walking papers in-hand.
Moral of this story…when a Club Manager is hired he should have free reign to run the club as he sees fit. The new manager should be able to flex his “strategic muscle” based on his experience and knowledge. A disgruntled or ego bruised board member has no place in a manager’s decision making process!
If your club is in the market for experienced golf club management candidates, post an ad at
https://www.golfsurfin.com/rates
Low Sales Ad Response Rate…Why?
Received an email from a customer who wasn’t satisfied with his response rate from an ad he placed on our job board for independent sales reps and asked me to review it and give my feedback.
His ad was pretty typical of one that doesn’t work so well for golf sales recruitment. And here’s why.
It boasted strong company brand recognition in other markets, not golf, then listed responsibilities and qualifications required for a the position plus no compensation details.
If I were an experienced golf rep no way would I inquire about carrying this product. Why? Because there’s nothing in it for me.
The worst advice I could give to a golf company looking to build an independent sales force is to make the ad all about them and nothing about the rep.
The best advice I can give for writing a great sales ad is to write as if you’re the salesperson. List facts and features that make your product/service unique to the golf marketplace and most important HOW WILL THE REP MAKE $$$ WITH YOUR LINE period!
If you’re ready to write an effective ad and distribute it to the right audience, post now at https://www.golfsurfin.com/rates.
Dawn Schlesinger
ChiefGolfJobologist
Phone: 305-663-7153
Email: dawn@golfsurfin.com