Received an email from a customer who wasn’t satisfied with his response rate from an ad he placed on our job board for independent sales reps and asked me to review it and give my feedback.
His ad was pretty typical of one that doesn’t work so well for golf sales recruitment. And here’s why.
It boasted strong company brand recognition in other markets, not golf, then listed responsibilities and qualifications required for a the position plus no compensation details.
If I were an experienced golf rep no way would I inquire about carrying this product. Why? Because there’s nothing in it for me.
The worst advice I could give to a golf company looking to build an independent sales force is to make the ad all about them and nothing about the rep.
The best advice I can give for writing a great sales ad is to write as if you’re the salesperson. List facts and features that make your product/service unique to the golf marketplace and most important HOW WILL THE REP MAKE $$$ WITH YOUR LINE period!