Resume Cluster – Find Bigger Needle in Smaller Haystack


Was listening to Sirius radio the other night while driving home and there was an on-line dating expert giving advice on finding the perfect mate.

Not in the dating market but the conversation peaked my curiostity nevertheless.

Forgot the guy’s name but the most important tip he gave was to pursue a limited amount of dating candidates. Reason being too many options creates indecision.

Better to stick with a “finite” number of potential “love connections” and go from there.

Got me thinking…the same theory applies to club management recruiting.

When searching hundreds of resumes on large job boards there’s so much information and so many candidates, the search becomes one big cluster you know what!

You would be much better off with a quality pool of candidates vs. quantity.

This brings me to our offer.

When purchasing a Golf Candidate Blast, Triple 7 Membership Package or Target Search Service receive FREE access to our resume database.

All of our golf club candidates are either employed in the golf industry or want to break-in.

This narrows the “playing field” so you can focus on the most qualified candidates available…and it’s FREE with the above services!

Save Time.
Save Money
Increase Number of Quality Candidates

If you’re ready to uncover a bigger needle in a smaller, high-quality haystack, click here to get started.

St. Valentine was beaten and stoned…then decapitated!

Yikes…what’s with that?

I thought the meaning of Valentines Day was an expression of love and appreciation.

How does one spin a tortuous death into a day of “gushing” love?

Let me explain.

Back in the day, around 260 AD, society was permissive, lot’s of promiscuity and partying. Polygamy was very common.  A mean old emperor named Claudius ll banned marriage because he thought single men made better soldiers. Meanwhile, a roman priest named Valentinus secretly married Christian couples. He was eventually caught, imprisoned, tortured and beheaded. Poor guy.

Now here’s the twist.
Legend has it while imprisoned he fell in love with a young, blind female visitor, the jailer’s daughter named Julia. On the eve of his death he signed a note to her “From your Valentine”.

Fast foward to this modern holiday as we know it and according to Money Mazazine, Valentine’s Day spending reached approximately $19.7 billion in 2016.

Quite a profitable spin on a tragic story line! Here’s my point.

Anyone can take a negative event and spin it into a totally different meaning or to what they want you to believe. In fact, this rendition of Valentines Day is just one of many and for all we know the whole thing could’ve been made up.

Same spin happens in business all the time.

Take job boards for example. Maybe a small percentage of golf companies have actually had success using general job boards but they don’t tell you that.  They  promise tons of qualified candidates and great results to anyone willing to shell-out hundreds of dollars worth of fees for a 30 day ad, even though these claims are based on a very small percentage of users.

Bottom line is they don’t care what you post as long as they get your money!

At GolfSurfin.com, we don’t make false promises. If you post a crummy ad you’re going to get crummy results. We urge our customers to write a solid job ad that’s honest, sells the company’s benefits and clearly spells out “what’s in it” for the candidate.

Back from the PGA show – now what

So you returned from the PGA Show last week as an exhibitor or attendee and “hocked your wares” to anyone and everyone who would listen. In fact, you’ve met a couple of sales people who look and sound pretty decent and have shown interest in your product/service.

Now what?

You follow-up with them and hopefully they respond back within the next couple of weeks. If all goes well you’ll do your due diligence and check references including current customers because you’re smart. Then you’ll negotiate a compensation agreement and send samples if required.

Then the waiting game starts….

If the rep is legit you’ll get an order within 30, 60 or 90 days or longer depending on factors like product/service demand, rep customer base (hopefully one exists), rep’s work ethic, time of year etc….

Finally wah lah the first order appears!

Now real work starts.

You’ll bend-over backwards to fill the order as seamlessly and professionally as possible in a timely manner. Then with a big happy smile, you’ll pay the rep the agreed upon commission rate within the agreed upon time-frame.

Why do soooo much work to please the customer and sales rep? Listen carefully…

because if the rep makes $$$ she/he will refer other good reps and that’s how one build a solid sales force!

Unless you’e a “big wig” like Nike or Adidas or Callaway good independent reps won’t be banging down your door. If you’re a small company and/or new to the golf industry and fortunate enough to find “a diamond in the rough” treat them and their customers like royalty and watch your sales and your sales force grow in leaps and bounds!

Blah blah blah golf job ads

Have you ever noticed, particularly in the golf industry, how boring job ads can be. These types of ads are outdated job descriptions cut and pasted into a job board ad. Bad, lazily written ads…if written at all…are ineffective recruiting tools that attract “bottom feeders” or “dregs” of the candidate pool.

They usually read like so:

Title – General Manager
(I’m choosing a GM title here but you could add any department head title i.e. Membership Director, Controller, F&B Manager, Operations Manager, Chef etc…and find the same results).

Next is usually a little blurb about the club, where it’s located and how long it’s been around. Then comes the dreaded Responsibilities, then Experience/Qualifications, then Compensation (if even mentioned is very general ,non specific) then more Blah blah blah.



Reading such ads is about as exciting as sitting in a traffic jam or a doctor’s waiting room or being kept on hold or watching the Kardashians…yuck…you get the picture.

What’s in it for the candidate? Absolutely nothing. Why would a “super star” golf manager apply to a boring, basic job description written with no effort or enthusiasm? They won’t. In fact candidates who will apply are typically desperate for a job.  They’re the “dregs”of the candidate pool who could care less about making an impact at the club/organization or job satisfaction or a supportive workplace. All a “dreg” wants is a paycheck and will say anything during the interview process to get it. Period.

So sharpen your pencil or clean your keyboard and chuck the old blah job description. Instead, write an honest and enthusiastic job ad.

Then post it on the #1 golf job board avoided by “dregs”, GolfSurfin.com. Click here to get started.