St. Valentine was beaten and stoned…then decapitated!

Yikes…what’s with that?

I thought the meaning of Valentines Day was an expression of love and appreciation.

How does one spin a tortuous death into a day of “gushing” love?

Let me explain.

Back in the day, around 260 AD, society was permissive, lot’s of promiscuity and partying. Polygamy was very common.  A mean old emperor named Claudius ll banned marriage because he thought single men made better soldiers. Meanwhile, a roman priest named Valentinus secretly married Christian couples. He was eventually caught, imprisoned, tortured and beheaded. Poor guy.

Now here’s the twist.
Legend has it while imprisoned he fell in love with a young, blind female visitor, the jailer’s daughter named Julia. On the eve of his death he signed a note to her “From your Valentine”.

Fast foward to this modern holiday as we know it and according to Money Mazazine, Valentine’s Day spending reached approximately $19.7 billion in 2016.

Quite a profitable spin on a tragic story line! Here’s my point.

Anyone can take a negative event and spin it into a totally different meaning or to what they want you to believe. In fact, this rendition of Valentines Day is just one of many and for all we know the whole thing could’ve been made up.

Same spin happens in business all the time.

Take job boards for example. Maybe a small percentage of golf companies have actually had success using general job boards but they don’t tell you that.  They  promise tons of qualified candidates and great results to anyone willing to shell-out hundreds of dollars worth of fees for a 30 day ad, even though these claims are based on a very small percentage of users.

Bottom line is they don’t care what you post as long as they get your money!

At GolfSurfin.com, we don’t make false promises. If you post a crummy ad you’re going to get crummy results. We urge our customers to write a solid job ad that’s honest, sells the company’s benefits and clearly spells out “what’s in it” for the candidate.