Two ways golf employers screw-up hiring
There are so many ways golf companies and clubs screw-up hiring good, solid candidates.
We’re going to address two of the most common hiring faux pas.
One:
Poorly Written Job Ads
So many ads are written with the employer in mind – primarily focused on what they want and need in a candidate. Reality Alert…good candidates don’t give a hoot about what the employer wants at the beginning stage of a job search.
In today’s applicant pool, it’s a buyers market. Typically quality candidates already have a job and are looking around for something better OR they have multiple companies wooing them with opportunities. These candidates want to know “what’s in it for them?” Scratch the robotic verbiage about the company and/or product and replace it with the exciting and unique story about your company and open position.
Two:
Bad Job Ad Promotion
Job ads, particularly in the golf industry, are seen on free boards. Some are industry specific, most are not. Employers don’t seem to care about quality. Their mantra is ‘the cheaper the better” when it comes to recruiting. Here’s the problem with over-promotion on the wrong job boards. The employer usually ends-up with a slew of unqualified candidates or worse, hires the wrong candidate from this “dead pool” just to fill the job. Six to eights months down the road the not so new hire leaves usually creating havoc on her way down and the position becomes available again.
Ugh…not good.
Lesson here learned is not so earth shattering yet golf companies continue to make these same mistakes time and time again.
Next time you have to fill a position or if you currently have an ad that’s not really cutting it, think about why your company/product is great, why you’re passionate about working there and and why it’s unique place to be employed. Then tell the story in your ad. Next, figure out which job board/boards appeal to the type of candidate you need even if it costs a bit. It may be the best investment you make all year!
Dawn Schlesinger
Chiefgolfjobologist
PS. GolfSurfin.com is the #1 job Board for golf
PSS. GolfSurfin.com a has a loyal following of candidates who either work in the golf industry or by those who want to break in to golf .
PSSS. Click here to post.
