Hiring Sales Reps: Promises, promises…

Familiar scenario?

You’re trying to build a sales force in the golf industry with independent reps and have a solid product/service offering. All you need is a handful of passionate sales people to “spread the word” so you proceed to interview golf reps.

Here are some of the promises typically heard during an interview:

• rep makes pitch on phone, sounds good
• makes promise to sell your product to his/her green-grass, off course accounts…it’s a no-brainer
• boasts about golf relationships and stellar track-record
• name drops sounding so credible no need to call his/her existing customers or references

You go ahead and send samples to this new “Zig Ziglar” who agrees to represent your line. She proceeds to tell you how great your product/service looks and she’ll be sure to give your company ample time during her “Spring Run” then…silence!

Thirty, sixty ninety days go by and no word from your new rep and multiple calls/messages you left with her haven’t been returned. Reality sets-in; time and money spent on this new hire was all for naught.

Finding effective independent golf reps is a tough job yet one that’s needed to help launch new product offerings and increase sales.

Check-out GolfSurfin.com‘s Sales Rep Packages here or contact me directly to get a “jump-start” on building your independent rep sales force.